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Scale With Video
📚 Introduction
1.0 Introduction (5:28)
🔍 Strategy
1.1 Creating a Customer Empathy Map (7:52)
1.2 The Storytelling Framework (9:38)
1.3 Objectives & Metrics (5:52)
1.4 The Buyer's Journey (8:22)
1.5 In-House Video Production (Pros & Cons) (3:44)
1.6 Outsourced Video Production (Pros & Cons ) (6:15)
1.7 Building Your Video Checklist (8:09)
1.8 How To Be Platform Specific (8:34)
🎥 In-House Video Production
2.1 Common Mistakes With DIY Video (5:25)
2.2 Setting An In-House Budget (4:10)
2.3 Basic Production (12:21)
2.4 iPhone Production (9:59)
2.5 Advanced Production (12:56)
2.6 Setting Up Your Own Studio. (11:34)
2.7 Scripting (4:30)
2.8 Resolution (2:34)
2.9 Frame Rates (2:07)
2.10 Exposure, ISO, Aperture (6:18)
2.11 Whitebalance (2:50)
2.12 Autofocus vs. Manual Focus (3:34)
2.13 Promptsmart Pro (8:36)
2.14 Fear of Being on Camera (3:20)
2.15 Shooting B-Roll (4:56)
2.16 Settings in the Camera App (5:03)
2.17 Filmic Pro (6:49)
2.18 Vertical & Horizontal Videos (6:46)
2.19 Uploading Files (2:43)
2.20 Premiere Pro Preparation (18:48)
2.21 Importing Footage (13:10)
2.22 Editing Tools (13:58)
2.23 Effects & Transitions (9:06)
2.24 Essential Graphics (7:11)
2.25 Working With Multiple Frame Rates (10:06)
2.26 Mixing Audio (14:29)
2.27 Color Grading (19:02)
2.28 Exporting (9:13)
2.29 Uploading & Downloading Files (3:31)
2.30 Generating Subtitles (4:24)
2.31 How To Change Green Screen Background (2:26)
💬 Outsourced Video Production
3.1 Common Mistakes With Outsourced Video Production (3:36)
3.2 How To Choose A Video Production Company (3:50)
3.3 How Video Production Is Priced (5:30)
3.4 Communication Checklist (5:32)
3.5 The Video Production Process (4:07)
💻 Video Hosting
4.1 What is Video Hosting? (2:58)
4.2 Picking A Hosting Provider (4:46)
4.3 Uploading To YouTube (5:29)
4.4 Uploading To Vimeo (4:39)
4.5 Uploading To Wistia (9:54)
4.6 Thumbnail Optimization (3:10)
4.7 Photoshop Thumbnail Template (10:44)
📊 Deployment
5.1 Website Optimization (7:59)
5.2 Multi-Channel Content (4:58)
5.3 Premiere Pro Content Template (4:43)
5.4 Creating A Content Calendar (4:56)
5.5 Uploading To Facebook (5:20)
5.6 Uploading To Instagram (4:02)
5.7 Uploading To LinkedIn (2:54)
5.8 Email Signatures With Wisestamp (4:00)
5.9 Introduction To BombBomb (6:21)
5.10 Mastering Video Email (6:37)
2.30 Generating Subtitles
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